A product that sells well in your home country may not necessarily have the same appeal elsewhere. Reach her by email , or follow her on Twitter.
While exporting and licensing can open doors around the world, corporations must take further steps to truly achieve global expansion goals. Strategic partnerships allow corporations to take advantage of the expertise and experience of existing corporations in foreign markets.
A strategic partnership or international joint venture involves a greater direct investment than exporting, making it a logical next step in global expansion.
International partnerships can leverage local brand equity as a way to introduce foreign goods with built-in credibility. In return, your company can add value to the partnership by providing exclusive distribution rights for goods previously unavailable in a specific market. An international strategic partnership presents the challenge of splitting managerial control between two companies.
In general, it is wise to allow the partner in the sales market a greater degree of operational control to fully leverage the local experience of its managers. Rather than partnering with foreign companies, a globally expanding corporation may choose to purchase new companies outright, keeping the existing management and infrastructure intact to maintain the targets' familiar presence in the marketplace.
This tactic includes quite a bit more risk than an international partnership, but with greater potential reward. Wholly-owned subsidiaries provide the benefit of full ownership of an enterprise while mitigating some of the risk inherent in introducing foreign brands to different cultures.
Currency-exchange rates and different financial reporting and valuation methods can make international acquisitions especially challenging, but the rewards can be great for expanding corporations who find the right acquisition targets. In addition to acquiring subsidiaries, corporations can build their own facilities around the world, serving customers directly with their existing brands. Looking forward to more articles targeted at expatriates and doing business abroad.
Most interested to see the development of ideas regarding international transportation and maritime law. A forum around the topic might be quite useful. Looking forward to visiting this site as it develops. We look forward to learning more about how we can effectively expand in the international marketplace. Question is how exactely we expand our bussness internationally with the very lesser effective capital. This is our first post, which we may well change to make sure that it adequately reflects what we want to accomplish with this site.
Your email address will not be published. International Expansion International expansion as business growth strategy Going global. International Expansion Home International Expansion is a guide to international business expansion tips and training courses from around the world. Topics to be covered include, but are not limited to, international expansion strategy international market expansion reasons for international expansion difference between international and global expansion setting up and managing foreign channels of distribution or gaining and managing foreign market representation international franchising and licensing country or region or market and competitor analysis how to do business in the top markets and markets of interest immigration, residency, and work permit issues international transportation, including maritime law and flags of convenience global financing outsourcing import and export cross-border mergers and acquisitions We welcome additional suggestions and contributions.
Expansion Strategy International expansion here refers to international business expansion and primarily your international expansion strategy.
Setting up a business is not very complicated, but you should know what you are doing. Would be great to get in touch with you to exchange thoughts and experiences! Looking forward for more posts about expansion strategy and expansion.
RAO Unity infra projects ltd. I have been looking for information and advice on other markets in the region. We want to do that. Do you have anything to contribute: Very good idea for involvement in an area where expertise is in short supply. Leave a Reply Cancel reply Your email address will not be published. Proudly powered by WordPress. Benefits of our services. Our Services Target Market Selection Detailed market analysis market size and growth potential, customer, competition, channel analysis, working medium, economy, investment medium analysis, etc.
Determining market entry strategies deciding value proposal, positioning of the brand, target customer, product, determining price levels and channel strategy Determining operational and organizational model Conducting feasibility analysis Determining road map and action plan Providing support in business partner selection and in the preparation of commercial agreements Providing consultancy on law, legislation, and tax issues Determination of production facility location.
Who do we work with? Benefits of our services We help in the wise and efficient distribution of limited institutional resources to the countries where the company operates in.
We enable the development of data-based market penetration strategies, which will help sound decisions and ensure return on investment. We apply the right brand positioning strategy to avoid misperceptions and help create a dynamic brand that evolves based on brand ethos.
International Expansion is a guide to international business expansion tips and training courses from around the world. Although started in Chicago, this site receives contributions from our global representatives in Oslo, Manila, Shanghai, and from time to time, from many other locations. An international expansion strategy comprises market entry strategy including crucial choices in regard to primary markets of focus, determination of target customer and channel strategy, resource allocation, product and service value offerings, brand positioning, and creation of an operating model. After you've built a loyal national customer base, expanding internationally might be the next step to keep your business growing. Becoming a global company is an impressive accomplishment, but.